Pothole Heroes Expands in Atlanta

Pothole Heroes announced its expansion into the Atlanta metro area, in May. Pothole Heroes is a woman-owned business providing sustainable asphalt maintenance to commercial, residential and municipalities throughout the Southeast and Ohio Tri-state area. Pothole Heroes chose to expand its operations into Metro Atlanta due to the area’s rapid growth and need to maintain its infrastructure. Metro Atlanta has experienced an 18% gain in construction starts over 2023’s numbers, gaining about $5.4 billion in new projects breaking ground. Metro Atlanta’s new commercial and multifamily construction this year ranks third across the country so far, according to Urbanize Atlanta.

Leading the Atlanta-based team is Reggie Nevels, regional director of the Atlanta market. Nevels earned his undergraduate degree from the US Military Academy at West Point and his MBA from University of Notre Dame. His leadership experience includes working as an officer in the US Army, serving as a process engineer and enterprise innovation manager at USAA, and owning a storage and organization system solutions company in Central Florida.

“We are very excited to bring Reggie on board to lead our growth in the Atlanta Metro region,” said Rebecca Neidich, founder of Pothole Heroes. “His experience as a former business owner and US Army veteran brings efficiency, management and client relationship skills to the role.”