Building a Communications Career in the Asphalt Industry

The following list of communications-related responsibilities in the asphalt industry is inspired by insights shared by Emily Talbert of Reeves Construction Company. Talbert’s journey—from university recruiter to account manager—highlights the wide range of skills and opportunities available in this field. Her story, featured in Sandy Lender’s article “Reeves Construction’s Emily Talbert Shares Her Women of Asphalt Trajectory,” offers a real-world view of what a communications career in this industry can look like.

If you’re interested in a communications career in the asphalt industry, here are some of the responsibilities/skills you may hone for success:

1. Prepare to drive traffic to the companies’ digital platforms to increase market awareness and strategic positioning within the industry

2. Curate content and manage social media with the goal to increase engagement and connectivity with the company’s brand

3. If the company is part of a larger corporate network, you may serve as the company liaison for the parent company for all marketing needs, publication needs, communication efforts and so on

4. Serve as the brand manager for all agency publications, advertisements, trade association memberships, etc.

5. Work with the sales team to develop communication strategies to better reach customers

6. Create monthly emails/newsletters to send to customers

7. Manage workforce development through recruitment efforts that align with the company brand, online and in real life

8. Use design tools such as Canva and the Adobe Creative Suite

9. Use scheduling tools such as Constant Contact and HubSpot

Emily Talbert’s career path underscores how dynamic and impactful a communications role can be within the asphalt industry. From brand management to recruitment strategy and digital content creation, communicators play a crucial role in shaping a company’s public presence and internal culture.

For those looking to enter this field, the responsibilities listed above offer a strong foundation for developing a successful, multifaceted career. As the industry continues to evolve, so too will the opportunities for communicators to lead, connect, and make a lasting impact.