Save Money by Tracking Assets
Companies offer new tags and technology to help asphalt professionals track tools, equipment, costs
New research reveals a multi-million-dollar impact from asset loss, and it’s not just from the physical item itself. David Gal, vice president of connected equipment at Samsara Inc., San Francisco, listed lost productivity and project delays among the costs that add to the expense of lost or stolen tools and equipment. In asphalt paving, even small assets play a big role in completing a project, but tracking every little thing hasn’t always been an easy task. Apply that same logic to vertical construction, and the whole industry has sought to address the challenge.
Samsara’s “State of Connected Operations: Asset Theft & Loss” report1 shows that in the past year, 77% of organizations say a missing critical asset has resulted in a significant operational shutdown or delay. Asset shrinkage costs the average organization without an asset tracking solution more than $13 million annually, with smaller assets driving more than 70% of that cost.
Here are three companies, discussed in alphabetical order, who have asset tracking devices, ideas and technology to offer contractors.
Footnote1 “State of Connected Operations: Asset Theft & Loss” report methodology: This survey was conducted by the independent research firm, Wakefield Research, between Feb. 5 and 17, 2026. This was a general market survey of 1,500 executives across seven countries. Respondents are not necessarily Samsara customers and were surveyed online. Global results have been aggregated across all responses to provide an average. Full report information here.
J. J. Keller Encompasses Full Visibility
The expanded Encompass® Fleet Safety & Compliance Platform from J. J. Keller & Associates now includes the newly launched Asset Tracking Solution, giving fleets a streamlined way to monitor assets that are critical to daily operations but often difficult to locate.
The expanded Encompass® Fleet Safety & Compliance Platform from J. J. Keller & Associates, Inc., Neenah, Wisconsin, now includes global positioning. In April, the company launched its new Asset Tracking Solution, giving fleets a streamlined way to monitor assets that are critical to daily operations but often difficult to locate, such as:
- Trailers
- Dumpsters
- Construction equipment
- Other mobile assets
“For many fleets, knowing where vehicles are is only part of the picture because it’s the equipment and assets around them that can be hardest to manage,” said Jason Hartwig, associate director of product management at J. J. Keller. “Our new Asset Tracking Solution helps customers maintain visibility into those assets. This allows them to reduce time spent searching, improve utilization and keep operations moving.”
Fully integrated with the Encompass® Fleet Safety & Compliance Platform, the Asset Tracking Solution enables users to view asset locations on a map, review historical movement and manage multiple devices within a single system. Configurable ping frequency and motion‑based reporting allow fleets to tailor tracking behavior based on how their assets are used.
According to Hartwig, the Asset Tracking Solution further strengthens Encompass as a central hub for fleet visibility and becomes even more valuable when paired with the company’s recently released Vehicle Tracking Solution featuring J. J. Keller’s VT100 Vehicle Telematics Device. Together, they allow customers to track both assets and vehicles within a single platform, delivering a more complete operational view and supporting improved efficiency across the fleet.
The Encompass® Vehicle Tracking helps the customer:
- Ensure employee productivity through mapping, engine status, and GPS speed;
- Plan trips effectively using current traffic and weather;
- Automate IFTA fuel tax reporting;
- Communicate with shippers using geofencing features;
- Recover stolen or abandoned vehicles; and
- Optimize vehicle use.
The J. J. Keller Tags
- AT100: The AT100 Asset Tracking Device is a weather-resistant, IP69K-rated tracker, engineered for long-term use across a wide range of environments. It has a battery life of up to eight years. Dimensions are 4-11/16 x 2-7/16 x 1-1/8 inches (1-¼-inch with magnets attached). Weight is 6 ounces. The AT100 delivers motion-based GPS updates.
- VT100: The VT100 Vehicle Telematics Device plugs directly into your vehicle’s diagnostic port. The unit installs quickly, updates over the air and doesn’t require an externally-mounted antennae. Its dimensions are 2.63 x 1.49 x 1.06 inches. Weight is 0.125 pounds.
“By pairing asset and vehicle visibility with the robust compliance features within Encompass, we’re helping customers manage their operations and compliance in one place,” Hartwig added. “This visibility supports smarter decisions and more efficient day‑to‑day operations.”
For more information, visit KellerEncompass.com
Motive Maximizes Bluetooth Alerts
Motive Beacon is a compact tracking device that can help operations teams quickly locate containers and small equipment often overlooked by traditional GPS tracking devices.
Motive, San Francisco, is an AI platform offering the Motive Beacon, which is a compact device powered by the Motive Mesh Network. This network uses Motive Vehicle Gateways and devices running the Motive Fleet App and Driver App to detect the devices via Bluetooth and help securely report their last seen location. Motive Beacon is designed to support industries including construction, landscaping, roadway maintenance and more.
Robert Higdon, director of product at Motive, said, “With Motive Beacon, we’re helping give customers the visibility they need to locate equipment and assets within the Motive platform, the same platform they’re already using to manage the most critical pieces of their operations including vehicles, drivers, fleet-related spend, and heavy equipment.”
Higdon introduced the Motive Beacon to AsphaltPro during CONEXPO-CON/AGG, sharing the device provides visibility for smaller or lower-value assets that typically aren’t tracked by GPS devices. He listed some key features and benefits as:
- Asset tracking: The beacon is detected by Motive Vehicle Gateways and apps, reporting its last known location to a dashboard.
- Comprehensive visibility: It allows companies to track essential assets like signage, air compressors or portable generators, as well as larger equipment and vehicles, within a single interface.
- Operational efficiency: By knowing the location of all assets, companies can prevent underutilization, misallocation, misrouting, and equipment being left behind.
- AI Vision integration: Motive leverages an AI-powered platform to empower people in the physical economy, helping to make their work safer, more profitable and more productive. Additionally, Motive enhances many layers of its operations with AI Vision.
The Motive Tag
- Motive Beacon: Beacon’s waterproof design and flexible mounting make it simple to attach to the equipment teams rely on most. It offers organizations a cost-effective way to track assets that were previously too small or too costly to track. It has a four-year replaceable battery and offers seamless integration into the Motive Fleet Dashboard.
For more information, watch the AsphaltPro interview with Higdon at YouTube and visit: https://gomotive.com/products/beacon/.
Samsara Doubles Network, Releases Compact Tag

The Asset Tag and Asset Tag XS from Samsara offer a six-year and three-year battery life, respectively.
Samsara Inc., San Francisco, announced ahead of CONEXPO not only its latest-generation Asset Tag and new Asset Tag XS, but also the expansion of its Connected Operations® Platform. Over the last two years, Samara’s industrial-grade Bluetooth network has doubled in density. This expansive mesh network leverages millions of Samsara-connected devices that travel on 99% of major U.S. roads, according to the manufacturer. By using industrial-grade Bluetooth signals to continuously “listen” for Asset Tags, a single Asset Tag can be detected in real time.
Samsara has integrated Hubble’s terrestrial network, comprised of 90 million consumer smartphones. This integration builds on Samsara’s presence on roads, at job sites and in residential areas by extending visibility into buildings.
“This integration with Hubble complements Samara’s existing network,” Gal said. “The Samsara Network leverages millions of gateways on assets from construction sites to highways to garbage trucks, while Hubble’s network uses primarily consumer smartphones, ensuring no lost or stolen asset can hide, even inside buildings.”
The new tags Samsara launched this year are equipped with an AI-powered theft and loss workflow to help customers identify, investigate and recover mission-critical assets in record time. One of Samsara’s customers spoke to their efficacy.
“Since we started using the Asset Tags, our recovery rate on thefts of everything from $1,000 gas-powered saws to $2.8 million heavy machinery is 100%,” said Rich Poppoff, the equipment superintendent for DeSilva Gates. “I didn’t think the devices could be better than they were, but the enhanced features on the Asset Tags, like the even more precise ‘find nearby’ capabilities, make finding assets in congested areas even simpler.”
Benefits include:
- Proactively identify at-risk equipment: With the new Left Behind Incident feature, managers are immediately notified when an asset is separated from its vehicle outside a trusted geofence.
- Investigate with real-time information: Customers can mark an asset as missing and see critical context, such as photos of who last had the asset, which vehicle it was last seen with, and more, powered by StreetSense. This rich context helps determine the most efficient recovery method and allocates the resources needed for retrieval.
- Rapidly recover assets: Customers can coordinate quick asset recovery by dispatching a driver or sharing asset location with law enforcement. Once dispatched, crews can quickly pinpoint an asset’s exact location using Compass Mode.
- Demonstrate return on investment: The new Asset Tag Overview page analyzes asset photos with AI to calculate the value of the assets protected and recovered.
Two Samsara Tags
The new Asset Tags are ruggedized devices engineered to operate in extreme and remote environments. With the compact Asset Tag and ultra-compact Asset Tag XS, equipment managers can mix and match devices based on the equipment’s size and shape.
- Asset Tag: Designed for both large and small equipment, the Asset Tag provides up to six years of maintenance-free battery life—a 50% increase over the previous generation.
- Asset Tag XS: Designed for smaller, high-value handheld tools or specialized equipment like density gauges, the ultra-compact Asset Tag XS offers three years of battery life and flexible mounting options for the most obscure equipment.
“The scale of equipment loss in physical operations goes far beyond the cost of the tools themselves—it’s about lost productivity and project delays,” Gal said. “To solve this, we’re doubling down on innovation, laying the foundation for new use cases. We’ve supercharged the network, the hardware, and the recovery workflow, and with the Asset Tag XS, now even the smallest assets stay within reach.”
For more information on Samsara’s offerings, visit https://www.samsara.com/products/equipment-tracking/asset-tag.

















