Sep 17, 2018
Celebrate Construction Appreciation Week Sept. 17-21
BY AsphaltPro Staff
Today is the offical start of I Build America’s first-annual Construction Appreciation Week!
The campaign, which runs from September 17 through 21, aims to spotlight the American construction worker.
“Construction positively affects the lives of every American,” reads a press release announcing the appreciation week. “The strength of America’s infrastructure is built on the backs of the men and women of the construction industry.”
And so, Construction Appreciation Week aims to improve peoples’ understanding of the value of construction workers throughout the United States.
“We were surprised to learn there wasn’t a week dedicated to promoting the significant contributions the construction industry makes every day to the nation’s growth,” says Hattie Routh, marketing manager for I Build America. “With I Build America’s mission to show the value of construction and instill pride within the construction industry, we thought this was a natural fit for our organization to pioneer.”
I Build America is dedicated to promoting the value of the construction industry through this dedicated week of appreciation, during which it will host national contests, social media campaigns thanking construction workers, and local efforts in the Houston area near I Build America’s headquarters.
The two national contests in conjunction with the event are Dream Builder and Kids of Construction. Dream Builder aims to chronicle stories in which a construction worker has impacted someone’s life for the better, with the winner receiving a customized I Build America Yeti cooler and a $500 gift card to Academy Sports + Outdoors. Kids of Construction asks America’s future builders–children obsessed with dump trucks, excavators, dirt and building blocks–to share a video explaining why they love construction. The winning child will receive an I Build America backpack filled with toys and a $500 gift card to Academy Sports + Outdoors.
Both of the contests will remain active throughout Construction Appreciation Week, until September 21, and can be entered by visiting I Build America’s website dedicated to Construction Appreciation Week and clicking on the appropriate contest link. Winners will be selected at the end of Construction Appreciation Week.
You can also get involved with Construction Appreciation Week by joining the festivities on social media with the hashtags #thanksforbuilding and #constructionappreciationweek. Shareable social media images are also available on Construction Appreciation Week’s website.
I Build America was launched in 2016 to show the value that the men and women in construction bring to modern life.
“Our purpose is to instill pride within the construction industry and inspire the next generation of young people by telling the story of American construction,” the announcement reads. “The buildings in which we work, play and live, as well the roads and bridges that enable people and goods to get to their destinations, depends on the development and empowerment of the construction industry workforce.”