Sep 28, 2023
ATSSA Unveils New Logo
The American Traffic Safety Services Association (ATSSA) today unveiled a modernized logo that emphasizes the Association’s focus on advancing roadway safety.
The bolder colors and focus on navy provide the perfect complement for the orange traffic cone set within the initial A in ATSSA. Insertion of this simple, well-known image conveys an instant connection to work zones and roadway safety infrastructure.
“This logo makes a clear statement about who we are and our core purpose of advancing roadway safety,” said ATSSA President & CEO Stacy Tetschner. “It also instantly identifies us with work zones and the roadway workers who risk their lives every day to deliver safe passageways for each of us as we drive countless miles throughout the year.”
The new logo retains the phrase that declares the bedrock truth that “Safer Roads Save Lives.” ATSSA added that message to the logo it unveiled 25 years ago, which featured a curving roadway and the color teal.
The new four-color logo maintains continuity by employing teal for that fundamental message.
This is the third logo for ATSSA, which was established in 1969. The original logo was black and white and incorporated a roadway sign, a striped street and a work zone barrier.
ATSSA is an international trade association with a member partnership of approximately 1,500 member companies that represent 11,000 industry professionals. Members are engaged in sign manufacturing, pavement marking, guardrail and barrier, traffic signals and technical innovation fields.