Terex Launches MAGNA Crushing Brand in European Market

European launch celebrated for Terex brand expansion

MAGNA™, a Terex brand specializing in large-scale crushing and screening solutions, celebrated its official European launch at the Terex Coalville facility in collaboration with UK distributor Blue Machinery in Q4 2025. The event welcomed over 60 attendees. The day began with an introduction to the MAGNA brand and overview of the Terex Coalville facility, with attendees learning about the site’s history and recent investments in robotics,

advanced tooling, boring and milling machines, and cutting-edge chamber technology. A guided plant tour and walkaround gave guests the opportunity to see finished MAGNA products, including the 135-tonne MT130J Jaw Crusher and the MT400C Cone Crusher.

The MT130J is the largest tracked jaw crusher in the MAGNA lineup to date, designed for large-scale operations with a 13,000 mm x 1,000 mm opening, high-powered electric drive and split-transport capability. The MT400C is a high-output mobile cone crusher offering large reduction ratios, automated metal detection, hydraulic adjustment and fuel-efficient transmission.

A guided plant tour and walkaround at the Coalville facility gave guests the opportunity to see finished MAGNA products, including the MT400C Cone Crusher.

Terex Financial Services (TFS) was also present to explain its flexible finance options.

Blue Machinery, the authorized distributor for MAGNA across Great Britain, will lead sales and support for the brand’s extensive product line in the region, which includes crushers, screening solutions such as horizontal, trommel and scalping screens, and heavy-duty conveyor systems for material processing industries.

Sean McGreary, sales director for Blue Machinery, said, “Hosting this event at Terex Coalville was a fantastic opportunity to bring our customers closer to the heart of manufacturing for the MAGNA brand. Seeing the scale of the facility, meeting the engineering teams, and experiencing the MAGNA range firsthand gave our customers real confidence in the quality and innovation behind these products. It’s not just about introducing a new brand—it’s about building trust and showing the depth of expertise that supports every machine.”

Neil McIlwaine, business line director for MAGNA added, “Building on our successful U.S. introduction earlier this year, this launch represents a major milestone in our global growth strategy. Bringing MAGNA to the UK and European market, supported by Blue Machinery’s extensive parts network and tailored financing solutions, gives customers the confidence and capability to scale their operations. Together, we’re creating a foundation for sustainable, high-volume production.”