ShoulderMaster Expands U.S. Manufacturing for Paving Attachments
BY Sandy Lender
In 1987, Craig Pinson joined the civil construction industry in Australia. He built a successful road construction business, Stabilcorp Pty Ltd, headquartered in Wauchope, New South Wales, performing road patching, asphalt paving, concreting and stabilization projects on the regular. But Pinson wasn’t meant to stay in the field. As contractors know, sometimes the best road to innovation is necessity and Pinson needed a piece of equipment to assist in road widening and roadway shoulder repair; something he wasn’t finding in the marketplace. He designed and manufactured the item he needed and built a company called ShoulderMaster to support it.
“In 2015, the ShoulderMaster SM1500 was designed out of necessity and the prototype was developed as a universal skid steer attachment for rehabilitating and widening the shoulder of roads,” shared Ashleigh Pinson, Craig’s daughter and head of brand for ShoulderMaster. “The ShoulderMaster shoulder paving attachment offers a cost-effective and efficient solution for the repair of deteriorating roadway edges, delivering high returns relative to cost and driving road repair budgets further and improving operator safety.”
To this day, the Pinson family is made up of contractors at heart.
“Craig transitioned from his very successful road construction business Stabilcorp Pty Ltd in 2015 to focus on his new passion in manufacturing,” Ashleigh shared. “Craig is a proud father having both his adult children working closely by his side. His son Brendan continues to run his very successful civil construction business, Stablicorp Pty Ltd, and has a lot of input to the design and development of new and existing products in ShoulderMaster. [I am] head of brand for ShoulderMaster looking after sales, marketing and dealer relationships in both Australia and the United States.”
That’s right—ShoulderMaster expanded its manufacturing to the United States in 2023.
“We listen to what our customers want and need,” Craig shared. “Having a quality made product is important to Americans so that is why we now manufacture on U.S. soil. Now made in Nevada, Iowa, our manufacturing partner ALMACO is a high-tech R&D and manufacturer under single-family ownership for over 150 years.”
With manufacturing in the United States comes distribution and the ShoulderMaster team partnered with a select group of John Deere dealers, including Finke Equipment, Murphy Tractors, James River Equipment, Pape Machinery and Doggett.
“We use a lot of John Deere products ourselves in our civil construction company Stabilcorp back in Australia and trust the John Deere brand with both company values aligning,” Craig shared. “We are big on quality, reliability and aftercare service, which John Deere Dealerships are second to none.”
The dealer relationship began with Finke in 2020.
“Yes, Finke Equipment in Selkirk, New York, was our first dealer partnership in the United States, which began just before Covid threw a spanner in the works, putting everything on hold until 2023.”
The family’s passion for creating industry innovations is born from over 35 years working in the industry. ShoulderMaster now proudly designs and manufactures innovative road construction equipment in Australia and the United States.
What began in 2015 as a combination of industry experience and innovation led ShoulderMaster to develop Australia’s first universal skid steer/wheel loader shoulder paving attachement—the ShoulderMaster SM1500. Since then, the company has expanded its R&D program to provide a fleet of purpose-built road-building equipment currently operational across Australia, the United States and the United Kingdom. The partnership begun in 2023 with ALMACO in R&D and manufacturing sets the companies up for growth.
ShoulderMaster was one of 430 exhibitors at WOA/AGG1 in March 2025 where the company unveiled its new CP1000 center paver attachment. You’ll find that item, as well as other cool pieces of iron, software platforms and services available to the paving and pavement maintenance industry in the product gallery to follow.
After the WOA unveiling, show attendees got up close to see the features of the “world first skid steer center paver” from ShoulderMaster. Photo courtesy of AsphaltPro Staff
ShoulderMaster, with global headquarters in Wauchope NSW, Australia, launched the CP1000 center paver March 25 during the World of Asphalt trade show. The manufacturer states this universal skid steer attachment is “perfect for utility trenches and micro patching.”
The CP1000 includes a wireless remote-control system and built-in cameras. It handles various thicknesses and widths of material—the screed width is 12.5 to 40 inches. The hopper capacity is 88 cubic feet and can be charged by a truck.
For more information, visit www.shouldermasterus.com or contact Tommy Tomlin at (515) 520-0653.
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