American Rental Association Launches Prioritize Safety Video Series

The American Rental Association (ARA) has announced the launch of its Prioritize Safety monthly video series focused on essential safety tips for the equipment and event rental industry.

“The goal of the program is to make learning rental specific topics quick, easy, and fun,” reads ARA’s press release about the program.

Each video is no longer than two minutes and covers safety topics ranging from personal protective equipment (PPE) and chemical safety to defensive driving.

After an employee views the video, they will be presented with two questions to test their knowledge on what they just learned. The entire Prioritize Safety series is available in both English and Spanish.

The first video covers basic PPE, the importance of wearing it, and the consequences of not wearing it. The video can be accessed at ararental.org/rentalu after signing into RentalU.

Each month, a link to the new video will be sent out by email To subscribe, email education@ararental.org.

“We are very excited to launch the Prioritize Safety monthly video series,” said ARA Director of Education Lauren Watts. “These videos offer training that is easy for employees to access, takes only minutes to complete, and offers an entertaining spin to make the content more engaging.”