Anton Paar, Graz, Austria, has launched the MCR 53, MCR 73 and MCR 93 entry-level rheometers, combining speed, precision and intelligent features to support reliable rheological analysis in everyday quality control workflows. With features that allow sample preparation at the instrument using the touchscreen, automatic accessory recognition, and pre-prepared measurement templates, setup and operation are simple and consistent, even for less-experienced users, according to the manufacturer.