Advertise
AsphaltPro reaches a highly targeted audience within the asphalt industry, encompassing professionals and decision-makers from various sectors of the industry, totaling more than 227,000 asphalt professionals across our print, email, website and social media properties.
With a dedicated focus on delivering insightful content tailored to industry-specific interests and challenges, our audience consists primarily of key stakeholders, including material suppliers, asphalt producers, paving contractors and QC/QA staff.
AsphaltPro Magazine has a total qualified circulation of more than 5,850 asphalt professionals, comprised of 44.3% asphalt/aggregate producers, 36% asphalt contractors and producer/contractors, 5.8% liquid asphalt terminals and suppliers, and 13.9% QC/QA labs and others allied to the field.
For more information about our audience and our advertising opportunities, reach out to Cara Owings at (660) 537-0778 or cara@theasphaltpro.com to request our latest Media Planner.
AsphaltPro Specs
Print Advertising
Please submit your ad as a PDF, EPS, AI, or JPG (PDF, 300 DPI preferred), with CMYK colors; embed, create outlines or include fonts with submission. Any text or images outside of the listed measurements are at risk of being cut off during the printing process.
Legal Flotsam
Guaranteed Placement: Earned rate plus 25%. Position guaranteed only with this premium and subject to availability. Contract discounts apply only to signed consecutive monthly agreements. Cancellations: Advertising canceled after the published closing date will be charged at earned rate to advertiser with an additional fee of up to $150 for remake of page. Commissions & Billing: Standard 15% commission is allowed to recognized agencies on camera-ready display advertising. No commission on production, guaranteed placement, or special charges. No agency commissions will be allowed after 60 days from billing date. Invoices are rendered on date of publication and payable upon receipt. 5% discount applies for payment with insertion order. Contract & Copy Conditions: Advertisements are accepted upon the representation that the advertiser and its agency have the right to publish the content thereof. Advertiser and their agencies agree to indemnify, defend, and hold harmless the publisher from any and all liability for content of advertisements printed. Payment: All open ad rates for AsphaltPro magazine require pre-payment. Contracted advertising will be billed as incurred and due upon receipt. Any account unpaid after 60 days will be denied further advertising insertion until account is made current or credit arrangements have been made. Unfulfilled contracts or contracts canceled by the advertiser prior to completion and space deadline will be charged at the earned rate. Short Rates: Advertisers will be short-rated if, within a 12-month period from date of their first insertion, they do not use the amount of space upon which their billing has been based.
Mechanics
File Types Accepted: PDF, EPS, TIFF, AI, JPEG (AsphaltPro magazine prefers 300 dpi PDF) Fonts should be embedded; create outlines or include with submission; all colors must be submitted in CMYK; Keep all text and images within the measurements of the live areas listed above. Any text or images that fall outside of these measurements are in danger of being trimmed away during the printing process.
The quality of AsphaltPro’s production, design, and print is unmatched by any other trade industry publication, which means your ad quality is higher and your perception in the market is better. AsphaltPro is fully color throughout-there is no additional charge for color placements. Our sales reps and production professionals look forward to helping you market your products and services so they shine in our marketplace.
Contact Cara Owings at (660) 537-0778 or cara@theasphaltpro.com with your interest today.
Email Advertising
Top: Digital Edition Preview Product Showcase; Bottom: Digital Edition Sponsorship
Digital Edition Product Showcase
Please submit one headline (4-6 words), body copy (25-30 words), one image (jpg, 500kb or smaller) and your preferred URL two weeks prior to email send date.
Digital Edition Sponsorship
Send your logo and preferred URL two weeks prior to email send date.
Sponsored Email Campaigns
Please submit your complete email in HTML format, as well as the subject line, no later than three business days before the scheduled send date.
Toolbox Tips Newsletter
Please submit a jpg of your ad (600×200 preferred, 728×90 also accepted) no larger than 500 kb, as well as your preferred URL, 2.5 weeks before the newsletter send date. If you have opted to write the newsletter tip, please submit your text 2.5 weeks before the newsletter send date for review and editing, if required.
Web Advertising
Web Display Ads
Please submit your ad in jpg format, 500 kb or smaller, in the correct size based on the purchased placement, as well as your preferred URL, no later than one week before the scheduled start date of the ad.
Custom web display ad sizes are subject to placement specifics
Sponsored Blog Posts
Submit your press release, image, and preferred URL at least 48 hours before desired publication date.
White Papers & Webinars
White Paper Submission
Please submit your white paper as a PDF for editorial review, along with a 5–7 word title/teaser headline, a description under 100 words, the email address of the staff member who should receive leads, your company logo, a preferred call to action for the pop-up ad, and any high-quality photos or videos for social media promotion. All materials are due at least one month before your campaign launch.
Webinar Submission
Please submit your webinar in MP4 format for editorial review, along with a 5–7 word title/teaser headline, a description under 100 words, the email address of the staff member who should receive leads, your company logo, a preferred call to action for the pop-up ad, and any high-quality photos or videos for social media promotion. All materials are due at least one month before your campaign launch.
Social Media Advertising
Social Media Posts
After collaborating with AsphaltPro’s social media team to identify engaging content for this opportunity, please submit any high quality photos or videos, as well as any preferred text and your chosen URL for review and editing, if required, no later than three weeks before the post is scheduled.
Social Media Ads
Please submit the image/video for your ad, as well as body copy and your chosen URL to AsphaltPro at least two weeks before your post is scheduled.