Terex Launches New Brand, MAGNA, for Aggregate Businesses
BY Terex
Terex® is proud to announce the launch of MAGNA, a new brand to address the demands of large-scale operations in the quarrying, mining, construction and recycling industries.
Readers will recognize Terex has heretofore provided compact and mid-size crushing and screening equipment.
With decades of experience and a reputation for excellence across its Powerscreen, Finlay and EvoQuip brands, Terex has been at the forefront of providing innovative, high-quality equipment solutions, according to the manufacturer. Under the strapline ‘Made for More,’ MAGNA will build on this legacy, offering a new range of high-capacity machinery tailored to meet the needs of customers requiring larger output and volumes.
The MT130J features a Terex 51” by 39” single toggle jaw crusher. It’s one of many products in the MAGNA line, which includes crushing, screening, conveying and genset items.
The launch of MAGNA supports the growth of Terex by expanding its offering with products that complement its existing portfolio. MAGNA will leverage the global presence of Terex that spans across all continents, providing solutions supported by a global network of skilled distributors.
Neil McIlwaine brings 19 years’ experience in the global construction equipment industry with him to this role as business line director. Neil will be responsible for commercial, financial, sales, marketing and product development aspects of MAGNA, ensuring it achieves its growth and profitability targets.
Pat Brian, vice president of Terex Aggregates explained, “While we have a prominent position in the global market for compact and mid-sized materials processing equipment, MAGNA will position us to serve customers requiring higher output machines, via our renowned and extensive global distribution network. With an ambitious product roadmap and supported by Terex-wide engineering, manufacturing, marketing, parts and service capabilities, MAGNA will provide significant growth potential for Terex.”
Spearheading the launch of MAGNA is Neil McIlwaine, newly appointed business line director. Having previously worked for Finlay, McIlwaine completed several successful assignments in China and South Africa to establish and increase Finlay’s distribution footprint and continued growth strategy globally.
For more information, visit www.terex.com/magna.